The Big Knit

Keeping Older People Warm This Winter

Innocent (the smoothie makers) have partnered with Age Concern since 2004 on an innovative cause related marketing campaign called 'The Big Knit'.

CAN YOU HELP? CAN YOU, A FRIEND OR A GROUP OF FRIENDS KNIT?

ALL YOU HAVE TO DO IS CONTACT AGE CONCERN SIR GAR ON 01554 784080 WHO WILL LET YOU HAVE THE PATTERN - AND AWAY YOU GO.

The project involves people from Age Concern knitting little wooly hats to place on top of Innocent smoothie bottles.

This project won the business in the community national example of excellence for cause related marketing at the BitC Awards.

In 2007, the target was smashed with a total of 400,720 hats being knitted raising a total of £200,360 for Age Concern around the UK. Age Concern Sir Gar would like to be one of the participating Age Concerns.